In Partnership With
P-TAL
P-TAL
P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar.
The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass,copper and bell metal utensils by hammering metal sheets. This unique craft of the Thatheras of Jandiala Guru in Amritsar is the first craft of India to be inscribed in the UNESCO 's Representative List of the Intangible Cultural Heritage of Humanity in 2014. As time passed, due to the onset of changing culture and modernised tastes, the Thatheras lost their stature.
Like the Thatheras, P-TAL is an epitome of making tradition a trend, preserving legacy through legal entity converting practice into perfection thus moulding the vessels of hope!
The primary aim is to revive and resuscitate the traditional Thathiar craft of hammering brass and copper into utensils.
With this aim in mind, the team adopted a dual-faceted approach of developing aesthetic products for niche markets, and utility based products for the mass markets. The intent is to develop products which are pleasing to the eyes, and at the same time have utility for consumers, and with this, p-tal plans to venture into different genres of products, such as home decor, cutlery, furniture, etc.
For making the craft sustainable, their long term goal is to involve the next generation of the community in this craft, by showing them the lucrativeness of the craft and its immense untapped potential in the domestic as well as international market.
Event Partner
×
P-TAL
P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar.
The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass,copper and bell metal utensils by hammering metal sheets. This unique craft of the Thatheras of Jandiala Guru in Amritsar is the first craft of India to be inscribed in the UNESCO 's Representative List of the Intangible Cultural Heritage of Humanity in 2014. As time passed, due to the onset of changing culture and modernised tastes, the Thatheras lost their stature.
Like the Thatheras, P-TAL is an epitome of making tradition a trend, preserving legacy through legal entity converting practice into perfection thus moulding the vessels of hope!
The primary aim is to revive and resuscitate the traditional Thathiar craft of hammering brass and copper into utensils.
With this aim in mind, the team adopted a dual-faceted approach of developing aesthetic products for niche markets, and utility based products for the mass markets. The intent is to develop products which are pleasing to the eyes, and at the same time have utility for consumers, and with this, p-tal plans to venture into different genres of products, such as home decor, cutlery, furniture, etc.
For making the craft sustainable, their long term goal is to involve the next generation of the community in this craft, by showing them the lucrativeness of the craft and its immense untapped potential in the domestic as well as international market.
Led By
Kirti Goel
Kirti Goel
Ms.Kirti Goel. Co-founder of PTAL, she has excellent design aesthetics and knack for details. Her passion for the craft is exhibited by her charismatic conversations and understanding with our Thatheras.
Experience Leader
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Kirti Goel
Ms.Kirti Goel. Co-founder of PTAL, she has excellent design aesthetics and knack for details. Her passion for the craft is exhibited by her charismatic conversations and understanding with our Thatheras.
Meeting Time
11:30 AM
Meeting point
Haveli Amritsar
About the Event
This event is free.
A visit to the craft village of Jandiala Guru, the only UNESCO-recognized craft under 'Intangible Cultural Heritage' in India. The experience will begin enroute to our destination. We will travel in a traditional auto. On arrival, we will visit the houses of master artisans and the Thathera lanes to witness them at work. The tour will end with a drop off at a local Market.
Disclaimer
The information & views presented by walk leaders and individual speakers are based on personal perspectives and points of view and do not necessarily represent views, opinions and official policies of Sahapedia.
Sahapedia reserves the right to cancel an event due to unforeseen circumstances. Participants will be informed accordingly.
Maintaining safety during our events is our main priority. We have implemented several social distancing and safety measures to limit physical interactions between all attendees at the walk. Sahapedia/ India Heritage Walks is not responsible for any illnesses developing due to participation in physical events.
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In case you are unable to attend after having registered, please send us an email.
Email: ihw@sahapedia.org
Please Note
- Mandatory registration closes after 35 entries.
- You may carry your cameras and notebooks.
- Wear comfortable shoes and carry water.
